Apparel

Ralph Lauren Corp. is shaking things up—and cutting costs.   The company, which has been struggling with weak sales,  on Tuesday said it would reduce corporate staff, close its Polo flagship on Manhattan’s Fifth Avenue, and move its online platform to Salesforce’s CommerceCloud solution.    

When Michael Murphy started his career as a mall marketing director with Ernest W. Hahn in California, the Beatles had just recently broken up and enclosed malls were the new wave in retail. Now, after four years as director of retail services at Cushman & Wakefield, Murphy has returned  to R. J. Brunelli  & Co.to take up his former position as senior sales associate.  

Forman Mills is on a growth spurt — now it needs its point-of-sale (POS) to grow with it.   The off-price retailer has grown from a single store to a 36-store chain of “big box” warehouse-style stores across multiple states. As the retailer enters its next stage of expansion in connection with a recent investment from New York-based Goode Partners LLC, Forman Mills needed a front end solution that could support its growth, and drive more efficient checkout processes.  

A British lifestyle brand will open its first store in the United States this summer.   The White Company will open a 3,000-sq.-ft. flagship in the Flatiron section of Manhattan. Described as the first international flagship of the brand, the store will stock a curated selection of lifestyle, homeware and fashion products. A selection of The Little White Company products featuring white baby clothes and nursery equipment will also be housed in the space.  

Michael J. Powers, a leasing veteran and principal in a progressive hair salon concept, has been promoted to senior VP and head of leasing at Starwood Retail Partners.   Prior to joining Starwood as VP of leasing in 2013, Powers helped found Salonspace, a concept that seeks to provide hair stylists with a workplace environment they can approach on their own terms. He is a leasing veteran of Simon Property Group, Steiner + Associates, and Glimcher Realty Trust.  

The woman whose quirky, eclectic personal style came to define J. Crew — and who is the No.2 executive at the company — is leaving.    Jenna Lyons, president and executive creative director, is stepping down from the struggling retailer. She will remain with J.Crew as a creative advisor until her contract expires in December 2017.     

South Moon Under is on the move. The on-trend fashion retailer, which carries a variety of contemporary brands, will open its first stores in the South in April, with locations at Ponce City Market, Atlanta, and Avalon, Alpharetta, Georgia. In the fall, the company will open a store at Shops Around Lenox, Atlanta.

Officials in New Rochelle, New York, want the right kind of retail partners for an aggressive redevelopment of its downtown, and it’s counting on big data to ferret them out.

The town has engaged Fort Worth-based Buxton to employ its Scout real estate analytics platform to identify restaurants and stores that will best synch with the dining and shopping habits of its residents.