Apparel

Lids Sports Group is giving its fans something to cheer about.   In addition to unveiling Access Pass, Lids’ new rewards program that features exclusive deals and invitations to once-in-a-lifetime experiences, the retailer also launched a new mobile app to keep members instantly connected to their account.  

Fashion retailer abof is breaking new ground by leveraging machine learning and natural language to better service its online shoppers.    Aditya Birla Online Fashion (abof) sells apparel, footwear and accessories for men and women, and has a strong millennial consumer base. Knowing this customer segment expects a highly convenient and distinctive customer service, abof needed a way to personalize its online experience.  

A veteran retailer has been named co-chairman of Lululemon Athletica.   The retailer has appointed Glen Murphy to its board as co-chairman, effective immediately.    Murphy served as chairman and CEO of Gap Inc. from 2007 to 2014. Prior to that, he was CEO of Canadian drugstore chain Shoppers Drug Mart. Currently, Murphy is head of FIS Holdings, where he is responsible for leading the high-impact consumer-focused investment firm deploying a combination of operating guidance and capital flexibility.

Kohl’s Cos. has a new chief marketer.   The retailer on Monday named former Best Buy marketing executive Greg Revelle as chief marketing officer. He will be responsible for Kohl’s marketing organization and overall marketing strategy, including its focus on driving customer engagement through analytics, enhancing the loyalty platform, accelerating customer traffic and continuing to build Kohl’s overall brand position. Revelle will report to Michelle Gass, chief merchandising and customer officer.  

Von Maur has opened its first location in Wisconsin.   The family-owned company opened a 150,000-sq.-ft. store at The Corners of Brookfield in Brookfield, Wisconsin.   Von Maur has been expanding with its eye on a national footprint. After expanding beyond its Midwestern footprint in 2011 with the opening of its first location in Georgia, Von Maur has since grown in additional new states including New York, Alabama and Oklahoma.   

Athletic brands rule when it comes to teen preferences for apparel and footwear.   That’s according to Piper Jaffrey’s 33rd semi-annual Taking Stock With Teens research survey which details teen spending trends and brand preferences. Nike ranked as the top brand with teens, with a 31% share, up from 21% last year. Another athletic brand, Adidas, however, is the fastest growing brand in the survey across footwear & apparel.  

Omega Sports has a new owner.    The Greensboro, North Carolina-based sporting goods retailer has been acquired by Craig and Kristin Carlock. Effective immediately, Craig Carlock, former CEO of specialty grocer The Fresh Market, is Omega’s new CEO.  

The luxury brand is about to embark on the “next era” of its omnichannel shopping experience.    Extending its long-time partnership with Yoox Net-a-Porter Group (YNAP), Valentino is upgrading its omnichannel platform, a move that will give customers access to its extensive product assortment, in-store mobile features, and faster delivery through fulfillment from Valentino boutiques.