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Study: Retailers pull out the stops to compete with the ‘Amazon effect’
The “Amazon effect,” or the impact of digital on traditional retailing, is forcing retailers to step up their game. As retailers strive to incorporate new services to satisfy shoppers both in-store and online, their first priority is adding services to compete with the promise of free shipping. -
QVC signs up new high-profile partner
Look for Martha Stewart to appear on the QVC channel. Sequential Brands Group announced a multi-year agreement with QVC for Sequential’s Martha Stewart brand. Under the agreement, QVC will launch several categories for the brand, including skincare, fashion apparel, and food and beverage.

