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Personalization is all in the wrist at True Religion
True Religion Apparel Inc. is enabling store associates to provide a highly personalized customer experience with a glance at their watch.
The specialty apparel retailer is partnering with Aptos Inc. (formerly Epicor Retail) and Formula 3 Group to enhance and extend the functionality of its associate-facing Apple Watch “Band” app. Originally released in December 2015, Band offers real-time access to the retailer’s full inventory selection from the store, along with intuitive search capability.
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Report: Teen retailer on brink of Chapter 11
Aeropostale will reportedly file for bankruptcy protection this week and subsequently close more than 100 of its 800 stores, according to The Wall Street Journal.
The struggling teen apparel retailer plans to reorganize under a Chapter 11 filing this week ahead of May rent payments, the report said. On Aeropostale has been struggling for some time. The chain has recorded three consecutive years of losses as its struggles to deal with a teen audience whose spending tastes now favor fast-fashion giants such as H&M as well as online retailers.

