Canada Goose winging its way to new locations
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Canadian outwear brand Canada Goose is continuing its expansion, both offline and online.
The company will open two flagship stores this fall, in London and Chicago. It also plans to expand its e-commerce channel to seven new markets including Germany, Sweden, Netherlands, Ireland, Belgium, Luxembourg and Austria.
Canada Goose’s Chicago flagship will be located on Michigan Avenue. Its London store will be its first location in Europe, and be located on Regent Street. Both stores will feature Canadian design elements, including marble quarried in British Columbia, and will provide an opportunity for customers to engage and learn more about the company’s 60-year history.
“London and Chicago are world-renowned shopping destinations and I’m proud to bring our Canadian heritage, experience and unparalleled product to their historic streets,” said Dani Reiss, president & CEO, Canada Goose.
With six decades as a manufacturer, Canada Goose became a retailer in 2014 with the launch of its first e-commerce site in Canada, followed by the United States in 2015 and the U.K. and France in 2016. Canada Goose entered the brick-and-mortar space in 2016, opening flagship stores in Toronto and New York City. The stores weave together the brand’s authentic heritage and commitment to craftsmanship with modern design in an Arctic-inspired environment.