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Maurices taps PlayNetwork as music agency of record
Redmond, Wash. – PlayNetwork said Tuesday that it has been selected as women’s apparel retailer Maurices’ strategic music agency for all Maurices marketing initiatives.
As music agency of record for Maurices, PlayNetwork will help expand the retailer’s music footprint with their customers through multichannel engagements that include targeted national campaigns, social media features, music festivals, artist and label partnerships, and exclusive original video content.
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Nike names new president of Jordan brand
BEAVERTON, Ore. — Larry Miller is rejoining Nike as president of the Jordan brand, the company announced Monday. Miller will be responsible for driving the global growth strategy for all aspects of the Jordan brand and will report directly to Trevor Edwards, VP global brand and category management for Nike.