Apparel

New York -- H&M has launched online shopping in the United States, effective Aug. 1. In addition to offering the same merchandise as in-store and some exclusive “online only” items, the site marks the debut of the H&M Home collection, available exclusively online.

NEW YORK — H&M has made a lot of its U.S. customers happy with the launch of its Shop Online store, namely those who prefer the convenience of online shopping over having to go to the retailer’s brick-and-mortar stores. 

The retailer also stands to reach new potential customers who don’t have a store anywhere near them, but are familiar with the brand. 

New York – American Eagle Outfitters, Inc. is launching “Rock Your Walk,” a series of consumer-created videos showing them wearing American Eagle jeans the retailer says will create a “virtual denim runway” stretching across the U.S. Consumers can upload videos via Instagram or Vine on PC or mobile device and have them added to the virtual runway displayed online.

Winnipeg, Manitoba -- Silver Jeans Co., the Canadian-based mid luxury denim brand, will open its "loft" concept store at La Plaza Mall on Sept. 13, in McAllen, Texas.

BURLINGTON, Mass. — Specialty retailer Wet Seal has signed on with Demandware to use the cloud commerce solutions provider’s commerce platform as a component of its e-commerce and digital marketing strategy. 

Wet Seal is looking to leverage the platform’s offerings — which according to Demandware include fast time-to-market, a rich set of merchandising capabilities and a secure, scalable environment to support omnichannel operations — to provide customers with optimal online and mobile shopping services. 

Plymouth Meeting, Pa. — Smashburger plans to open a 2,700-sq.-ft. eatery at Plymouth Meeting Mall this fall. As of now, Smashburger has 187 corporate and franchised restaurants across the country.

Anchored by Macy’s, Boscov’s and Whole Foods Market and Café, the mall features more than 100 specialty retailers and a long list of destination restaurants like Benihana, Bertucci’s, California Pizza Kitchen, Chipotle Mexican Grill and others.

New York -- Cache Inc. announced that Anthony DiPippa (“Tony”) will join the company as executive VP, CFO, on Aug. 7. He succeeds Margaret Feeney (“Maggie”), who has resigned from Cache, effective Aug. 1.

DiPippa most recently was CFO of W. B. Mason, a $1.2 billion office products and furniture company.