Apparel

New York -- Brooks Brothers has named Vivien Kronengold as the company’s executive VP and chief marketing officer, a newly created position. The company also appointed Mauro Calderan as COO. Calderon previously served as senior VP, distribution and logistics.

The appointments come less than a week after Brooks Brothers president and COO Diane Ellis was named CEO at the Limited.

NEW YORK — Brooks Brothers has named Vivien Kronengold as the company’s EVP and chief marketing officer, a newly created position. 

Kronengold will be responsible for leading the company’s global marketing strategy and will oversee all areas of marketing communications, including brand advertising, creative, digital and social media, direct, visual merchandising, public relations and events.

New York -- Gap is celebrating its brand heritage with a fall global marketing campaign – Back to Blue – that is one of the broadest reaching in its history. The campaign spans outdoor, direct, social, in store, digital and also includes a return to television.

New York -- Activist investor Bill Ackman of Pershing Square Capital Management plans to abandon his push for a quick replacement to J. C. Penney CEO Mike Ullman, according to the New York Post. The report says that it now appears that Penney will proceed with a more deliberately paced search for a replacement for Myron Ullman, who assumed the role of interim CEO in April in the wake of Ron Johnson's firing.   

LOS ALTOS, Calif. — Catalog Spree, a personal digital mall that lets consumers browse and shop their favorite catalogs, has expanded the men’s section of its mobile app to include lookbooks featuring Kenneth Cole, Original Penguin, Perry Ellis and Thomas Pink. 

Total U.S. Shopper Traffic in Retail Stores and Malls for July 2013

Shopper activity increased last month, as ShopperTrak anticipated. Retail foot traffic increased 5.2% in July compared to June 2013. This is in line with recently reported positive month-over-month retail trends. However, foot traffic for July 2013 dropped compared to the same month in 2012 — with a decrease of 2.3%.

New York City -- Fashion retailer Marc Jacobs will enter the beauty category with his first store dedicated to cosmetics and beauty items.

The nearly 500-sq.-ft. store has opened at 385 Bleecker Street in Manhattan and, according to a Women’s Wear Daily report, will showcase the designer’s 121-SKU color cosmetics collection, as well as his fragrances with Coty Prestige. 


San Francisco -- Gap Inc. reported net sales of $3.87 billion for the second quarter of 2013, up 8% from $3.58 billion for the second quarter last year. Net sales for July of this year totaled $1.12 billion, close to 6% higher than $1.06 billion in July of the previous year.