Apparel

Englewood, Colo. -- Sports Authority has named Stephen Binkley, formerly senior VP of merchandising and softlines, as its new chief merchandising officer. He replaces Greg Waters, formerly executive VP, chief merchant and chief marketing officer, who has decided to leave the company after 24 years to pursue personal interests.

During his tenure at Sports Authority, Waters held several leadership roles.

Dallas -- PeopleAnswers announced a software licensing agreement for David’s Bridal to use the PeopleAnswers HR-focused business solution to improve in-store sales performance with higher quality team members.

SAN DIEGO, Calif. — The Shareholders Foundation has announced that an investor who currently holds Maidenform shares filed a lawsuit to halt the proposed takeover of Leap Wireless International by HanesBrands for $23.50 per share.

Investors who purchased shares of Maidenform Brands prior to July 24, 2013 and still hold them are being asked to contact the Shareholders Foundation at [email protected] or 858-779-1554.

Seeking to boost back-to-school sales, 24 GGP malls will host Teen Vogue’s Back-to-School Saturday™ on Aug. 10.

For the second year in a row, Teen Vogue magazine has declared a national shopping holiday for Back-To-School.

This year, 100 malls and numerous national retailers — H&M, Topshop and American Eagle, for instance —have decided to see what the marketing concept can do for them.

Retailers will offer back-to-school deals and discounts, and the malls will host events.

Emeryville, Calif. – Consumers in the U.S. and U.K. feel overwhelmed by targeted apparel marketing messages, but are responsive to messaging that includes genuinely personalized information. A new study of 409 U.S. and U.K. consumers from the Economist Intelligence Unit (EIU) indicates that 66% of consumers say that many personalized apparel messages are annoying because attempts at personalization are superficial.

By Tom Friedman, [email protected]

Chicago -- Fashion Outlets of Chicago, a 530,000-sq.-ft. retail destination located just minutes from O'Hare International Airport and 15 miles from downtown Chicago, will open its doors for the first time on Aug. 1.

Los Angeles — Westfield, an Australian-based company that operates 47 U.S. malls, is leveraging mobile technology and social media to promote its back-to-school campaign.