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Brand Keys: Back-to-school sales to decline; Amazon and Wal-Mart strong
New York -- Households with school-age children (pre-kindergarten through 12th grade) plan a big cut-back in back-to-school spending. Results of the 2013 Brand Keys Back to School Report Card show that there will be a year-over-year decrease of 10% in back-to-school spending, or an average spend this year of just more than $600 per household.
However, not every retailer will experience a decline in back-to-school profits. This year, the eight retailers showing the greatest increase in consumer intent-to-shop were:
1. Amazon
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Converse, San Francisco
The Converse flagship in San Francisco is not only the sneaker brand’s first Northern California location; it’s also its largest and most innovative location to date. The 8,200-sq.-ft. store, which features Converse’s full line-up of footwear, apparel and accessories, is big on personalization, with an interactive system for designing one-of-a-kind Converse sneakers and clothing.
