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Gap in big marketing push; returning to TV ads
New York -- Gap is celebrating its brand heritage with a fall global marketing campaign – Back to Blue – that is one of the broadest reaching in its history. The campaign spans outdoor, direct, social, in store, digital and also includes a return to television.
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Shoe Carnival, Five Below select Ecova for utility expense, data management services
Spokane, Wash. -- Ecova, a total energy and sustainability management company, has been selected by specialty retailers Shoe Carnival and Five Below to provide utility expense and data management services. Ecova will assist the chains in monitoring, understanding and reducing energy across their portfolios.
