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Webinar: How Express keeps store associates on brand
New York - On Tuesday, June 25, Chain Store Age will host a Webinar on how fashion apparel retailer Express uses targeted training to keep its store associates on brand. Adam Zaller, director of learning and development for Express, will discuss how the chain deployed a cloud-based learning management system in its 600plus stores.
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Burberry Kisses aims for customer intimacy
London – Omni-channel global fashion brand Burberry is taking a pioneering step into the realm of digital customer engagement with a new program called Burberry Kisses. Partnering with the Google Art, Copy & Code project that presents itself as a “series of experiments to re-imagine advertising,” Burberry is allowing consumers to send online letters which are sealed with digital replicas of their kisses, complete with their choice of Burberry lipstick shade.