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Dickies tries on social networking
FORT WORTH — One doesn’t normally associate social media with Dickies, but the global workwear maker is teaming up with pitcher R. A. Dickey to launch a contest on Facebook and using the social media site to extend its reach.
The contest, called Built to Work, recognizes the dedication and contributions of blue-collar workers from all walks of life — that is, the target consumer which Dickies aims to outfit with its apparel.
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Neiman Marcus files for IPO; looks to expand outlet center format
New York -- Luxury department store operator Neiman Marcus Inc. on Monday disclosed plans for a proposed public offering of up to $100 million.
The retailer’s plan, announced in a regulatory filing, comes some eight years after it was acquired for $5.1 billion by private equity firms TPG Capital and Warburg Pincus. In its filing, Neiman Marcus indicated a desire to expand its outlet center concept, Last Call, which currently operates 35 locations.