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Survey: Meaning, not price, drives gift purchases
Boston – A vast majority of shoppers say meaning is the most important factor in choosing a holiday gift to purchase. According to a new survey from online marketplace CustomMade, more than 90% of buyers surveyed said that the most important factor in choosing a gift this holiday season was its meaning to the recipient, while only 18% of respondents found an item’s low price to be highly important to their purchase decision.
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Jos. A. Bank offers ‘Super Tuesday’ holiday promotion
Hampstead, Md. – Jos. A. Bank is attempting to get a jump on the many retailers starting their Black Friday sales on Thanksgiving by offering a “Super Tuesday” sale event on Tuesday, Nov. 26. The retailer will offer Black Friday prices on select “doorbuster” items in its 571 company-owned full-line stores nationwide.
In addition, these select doorbuster items will be offered online at Josbank.com beginning at 12:01 a.m. (EST) on November 26, 2013, and there will be other special one-day price discounts.