The Grommet is partnering with a store in Boston to launch a “pop-in” shop on Nov. 20 as part of an effort to bridge the gap between e-commerce and brick-and-mortar stores.
With so many consumers on the hunt for unique holiday gifts, the Grommet said it wants shoppers to be able to touch, test and purchase the company’s offerings. The “pop-in” Grommet shop will be located within Boston boutique Michelle Willey and be open from Nov. 20 through the end of December.