IBM to release digital storefront curator

Armonk, N.Y. -- IBM has announced it will release a new storefront curator as part of its WebSphere Commerce platform. IBM Commerce Composer gives line of business leaders control over the look, feel and functionality of their online store fronts with no technical coding skills required.



Using intuitive click-to-install templates, marketers and e-commerce leaders can customize page layouts, optimize navigation and add new site functionality in minutes. IBM Commerce Composer features an array of new store front applications from certified IBM partners, all delivered through a new cloud-based solutions exchange that gives developers plug-and-play functionality to quickly build apps that retailers can deploy as a service.



The first wave of partner apps delivered through this program include:



Content Management & Rich Media: Dynamically creates and delivers relevant content to inspire shoppers and drive sales with apps from Amplience, CoreMedia, Fluid and Invodo.



Community, Social & Customer Engagement: Taps into the power of social networks to build customer confidence and brand loyalty with apps from Bazaarvoice, Genesys, OpinionLab and Pluck.



Product Management & Configuration: Automates sales with seamless business processes that support the way customers want to purchase products with apps from Fluid.



Search Optimization: Maximizes organic search ranking and makes it easy for shoppers to find products to drive traffic and sales with apps from Bloomreach.



“Today's savvy, dynamic customers expect a relevant shopping experience,” said Vlad Kuznetsov, CTO, The Men’s Wearhouse. “In order to meet this need and create an immersive online experience, it's crucial for the Men's Wearhouse to be able to react and capture new opportunities at a moment's notice. IBM Commerce Composer will give us the control and flexibility we need to dynamically change our online storefront and satisfy our discerning customer’s demands.”