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H&M to air interactive TV ad during Super Bowl
New York -- Fast-fashion retailer H&M will debut what is being called the first “shoppable TV commercial” during the upcoming Super Bowl. The 30-second ad, which will utilize Delivery Agent’s “t-commerce” platform, will promote David Beckham’s bodwear line, which is sold at H&M.
The in-commercial buying will only be available on "select Samsung Smart TVs.
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Nordstrom Rack announces two new locations
Seattle -- Nordstrom announced today plans to open a Nordstrom Rack at The Shops at SkyView Center in Queens, N.Y., and another at Lake Brandson Plaza, Brandon, Fla. Both stores are scheduled to open in fall 2014.
Nordstrom Rack is set to open its first Brooklyn, N.Y., location on Fulton Street in spring 2014 followed by a second location at the Gateway Center in Brooklyn, in the fall. When it opens, The Shops at SkyView Center Nordstrom Rack will be the company's first Queens location.