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Barneys gets closer to the customer
New York - For the upscale, 33-store Barneys New York, customer experience is everything. Affluent shoppers buying high-priced merchandise have certain expectations beyond the availability of quality items, regardless of channel they choose.
“We want every customer to have an online experience personalized to their taste profile, preference and geography, just as we would do in our flagship stores,” Matthew Woolsey, executive VP of Barneys digital, told Chain Store Age.
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Old Navy sales boost Gap Inc. in Q4
Old Navy navigated a big wave of sales during the holidays as Gap Inc. continued to try to revive its namesake Gap brand, with lackluster results.
The apparel retailing company reported that for the fourth quarter, same-store sales rose 11% and total sales rose 12% at Old Navy; company wide at Gap Inc, same store sales rose only 2%.
