Apparel

New York -- Sycamore Partners announced that it has reorganized the remaining businesses of The Jones Group into four independent operating companies: the Nine West Group, a jeanswear company (which will be named later), Jones New York, and the Kasper Group. Each will operate as an independent company led by its own management team. In line with the new decentralized structure, Wesley R. Card will step down as CEO and John T. McClain will step down as CFO of The Jones Group

Evansville, Ind. -- Shoe Carnival Inc. is collaborating with the Lifetime show “Devious Maids” to further promote the company’s first national, integrated advertising campaign. Shoe Carnival’s national campaign with “Devious Maids” and new tagline “A Surprise in Store” will run on national cable with on-air, in-store and social support.

The advertising campaign coincides with the season two premiere of the series “Devious Maids,” which will debut on April 20.

San Francisco - Banana Republic has named fashion designer Marissa Webb as creative director and executive VP of design, effective April 28. She will be responsible for guiding the brand’s overall creative direction, as well as leading global product design for Banana Republic women’s, men’s, and accessories.

Shoe Carnival is collaborating with Lifetime’s “Devious Maids” to further promote the company’s first national, integrated advertising campaign. The advertising campaign coincides with the season two premiere of the series, which will debut Sunday, April 20, at 10 p.m. EDT/PDT.

The 2014 spring Goodwill Sale, a cause-marketing partnership between The Bon-Ton Stores and Goodwill Industries International, collected more than 2.5 million pounds of clothing and textiles to benefit Goodwill's job training and employment services.

Macy’s is preparing to bring back its American Icons campaign in May. Now in its second year, the initiative will kick off with a variety of family events inspired by America’s favorite pastimes, designer fashions, all-star talent and a give-back program to benefit those who have served the country.

Owning the shopping experience of the future is how Gap chairman and CEO Glenn Murphy described the motivation behind a wide range of omnichannel strategies he and other senior executives shared during an annual meeting with investors.

Murphy and Gap’s top division heads provided an overview of strategic initiatives designed to achieve long-term, profitable growth across its portfolio of brands and also highlighted how the company plans to use technology, innovation and scale as competitive advantages as it looks to deliver a world class omnichannel experience.

By Michael Lebowitz

Columbus, Ohio -- In a move to establish a base in Canada, DSW Inc. has entered into an agreement to buy an approximate 44% stake in Canadian footwear retailer Town Shoes. The transaction, expected to close in May, is valued at approximately $62 million. Under the agreement, DSW will have the right to purchase the rest of Town Shoes after four years.

Old Saybrook, Conn. -- Eve's Addiction has redesigned its e-commerce site. With more 6,000 items on the site, the Eve's Addiction team studied Web data from the past year to figure out how to best present their product offerings for the optimal online store experience.