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Maurices appoints new head of marketing and digital commerce
Maurices, a subsidiary of the Ascena Retail Group, announced that Ali Wing has been named chief marketing officer, executive VP of digital commerce. Wing joins Maurices after 10 years as CEO and founder of giggle, a multichannel retailer, wholesaler and licenser of baby products.
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Tilly’s woos impulse shoppers with mobile shopping solution
Tilly’s, a leading specialty retailer in the action sports industry selling clothing, shoes, and accessories, has enlisted visual search platform Slyce to assist it in the creation of Tilly's Snap Shop.
The service leverages Slyce visual search technology to enable users to access the retailer’s mobile website on their smartphones, snap photos of desired items within any of Tilly's seasonal collection catalogs and purchase the item directly at the moment of impulse.