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The Finish Line goes old school hip-hop with Reebok
Hip-hop artist Kendrick Lamar is lending some old-school street cred to the Finish Line’s launch of the latest reboot of the Reebok Ventilator.
The retailer says Kendrick will be the face of Reebok’s Ventilator campaign, across its channels with exclusive content and key influencer support. Originally introduced to the sneaker world 25 years ago, the Ventilator is back with a classic look featuring four bold new colorways.
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Aca-believe it: 'Pitch Perfect' fashions at Express
Express is hoping to attract fans of the hit movie “Pitch Perfect” with a new fashion line targeted to Millennials.
The retailer has partnered with Universal Pictures and Gold Circle Entertainment's “Pitch Perfect 2,” in theaters May 15, to create a dual-gender collection based on the looks seen in the film.

