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Champs makes sneaker releases less sneaky
Champs Sports is joining the rapidly expanding ranks of retailers with a consumer-facing mobile app. The Champs Sports app allows customers to find upcoming sneaker launches, launch dates, and locations in which the hottest sneakers can be purchased, as well as browse and buy items from the online Champs store.
A complete release calendar allows customers to keep up with future shoe launches and be the first to know about hot, new releases. Users can also select a specific sneaker release and seamlessly add it to their iCalendar or Google Calendar.
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Former Famous Footwear exec takes top marketing role at Crocs
Crocs Inc. has promoted one of its marketing directors to be the company's next chief marketing officer,
The company announced that Terence Reilly was promoted to SVP and CMO. In this new role, Reilly will lead the global marketing team in Niwot, Colo., providing strategic direction and support to the company's regional and country marketing teams across the globe. He will continue to oversee all aspects of Crocs' marketing, including the company's brand, advertising, consumer and social media campaigns.

