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Footwear

  • Macy’s growing its outlet format

    Macy’s Inc. relatively new to the outlet sector but it’s making up for lost time.

    On the heels of the debut of its Macy’s Backstage off-price format and the news that it would close up to 40 underperforming namesake stores, the retailer announced it will open two Bloomingdale’s Outlet stores in November, at The Shops at Liberty Place in Philadelphia, and at Westfield Mission Valley in San Diego.

  • Nordstrom expanding its give back brand

    An innovative cause marketing initiative involving Nordstrom’s Treasure&Bond brand is being expanded to more merchandise categories, and non-profit beneficiaries couldn’t be happier.

  • Marketing is local at Shoe Carnival

    Most consumers would prefer to buy products from nearby stores. Shoe Carnival Inc., an Evansville, Indiana-based specialty footwear retailer with 404 stores, is responding to that preference with a new local marketing initiative.

    Shoe Carnival has implemented the SIM Partners Velocity local marketing automation platform, to scale local search marketing in an effort to drive incremental in-store traffic and sales, as well as improve the overall customer experience.

  • Adidas, San Francisco

    Adidas is taking its act on the road with a futuristic-looking pop-up that lets shoppers get up close and personal with its high-tech footwear.

    The “Boost Experience by Adidas” is an interactive mobile store that is touring the country’s premier running events. It made its debut at the San Francisco Marathon. In all, 14 stops are planned, with a schedule that continues into 2016.

  • Ross Dress for Less expands in Colorado

    Ross Dress for Less is expanding its store base in Colorado. The specialty apparel retailer will open a new store in Fort Collins, Colorado on Oct. 10.

    The 25,000-sq.-ft. relocation is in the newly renovated Renaissance on the Front Range development (previously Foothills Mall). The opening is part of the retailer’s 2015 expansion program, totaling approximately 70 new locations during the year.

  • Champs makes sneaker releases less sneaky

    Champs Sports is joining the rapidly expanding ranks of retailers with a consumer-facing mobile app. The Champs Sports app allows customers to find upcoming sneaker launches, launch dates, and locations in which the hottest sneakers can be purchased, as well as browse and buy items from the online Champs store.

    A complete release calendar allows customers to keep up with future shoe launches and be the first to know about hot, new releases. Users can also select a specific sneaker release and seamlessly add it to their iCalendar or Google Calendar.

  • Former Famous Footwear exec takes top marketing role at Crocs

    Crocs Inc. has promoted one of its marketing directors to be the company's next chief marketing officer,

    The company announced that Terence Reilly was promoted to SVP and CMO. In this new role, Reilly will lead the global marketing team in Niwot, Colo., providing strategic direction and support to the company's regional and country marketing teams across the globe.  He will continue to oversee all aspects of Crocs' marketing, including the company's brand, advertising, consumer and social media campaigns.

  • Online footwear retailer sprints toward faster delivery

    Vancouver-based specialty online footwear retailer Shoes.com is sprinting toward new levels of fast delivery.

    Shoes.com is offering home and office delivery in two hours or less on select items on its Canadian website.

    The service costs $19.95 per order and launches Thursday, Sept. 17 in Vancouver and Toronto and surrounding municipalities, with plans to expand to Calgary, Edmonton, Montreal and Ottawa by the end of 2015.

    Shoes.com will use a network of local fulfillment centers that have access to the retailer’s technology, operations and marketing.

  • Shoes.com sprints toward faster delivery

    Vancouver-based specialty online footwear retailer Shoes.com is sprinting toward new levels of fast delivery.

    Shoes.com is offering home and office delivery in two hours or less on select items on its Canadian website.

    The service costs $19.95 per order and launches Thursday, Sept. 17 in Vancouver and Toronto and surrounding municipalities, with plans to expand to Calgary, Edmonton, Montreal and Ottawa by the end of 2015.

    Shoes.com will use a network of local fulfillment centers that have access to the retailer’s technology, operations and marketing.

  • Sundance expanding its store base

    Salt Lake City -- Robert Redford’s Sundance Catalog is growing from its Western roots as it expands its retail footprint.

    The company will open a store in Edina, Minnesota, on Thursday, Sept. 17. The opening is one of two locations Sundance will open east of the Rocky Mountains in 2015 as it grows from lits Western home base. The company plans to continue its retail growth over the next several years with additional stores targeted across various locations nationwide.

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