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American Eagle is partnering with a rising Gen Z celebrity and influencer to promote its fall jeans collection.

American Eagle is teaming up with Snapchat to highlight its stores as back-to-school shopping destinations.

You may never go in the water again, but Vineyard Vines has a new limited edition product assortment tied to the 50th anniversary of "Jaws" you can wear on the beach.

Lululemon Athletica Inc. slightly exceeded Wall Street expectations with net revenue as net income slipped in the first quarter of fiscal 2025.

Levi Strauss & Co. is citing efforts to develop next-generation e-commerce solutions as a key component of its financial success.

A giant in the world of athletic apparel and footwear is teaming up with an online giant for the second time, according to reports, and is also raising prices on select goods.

Authentic Brands Group is adding another high-profile brand to its portfolio.

On the surface, the idea of personalizing a traditional brick-and-mortar shopping experience by integrating immersive solutions may seem counter-intuitive.

Gap Inc. is increasing the efficiency of its inbound logistics operations at select distribution centers with robotic automation.

Target Corp. is renewing ties with Champion as the discounter looks to rev up its apparel sales.