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In-Store Experience Goes ‘Virtual’ at Rookie USA
A new, kids-only sports store in Manhattan, Rookie USA, is utilizing the latest in innovative HD projection and audio-visual technology to engage and inform shoppers.
The technology, the Tensator Virtual Assistant, projects an image of New York Knicks’ player Carmelo Anthony that, at nearly 7 ft., captivates shoppers with its 3D look and feel. The image provides store and branding information, and even shares basketball tips.
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Save-the-date: sustainability milestone meeting set for 9/13
Thursday, September 13 at 9 a.m. central time is the start date for another one of Walmart’s sustainability milestone meetings. The company uses the gatherings, Webcast from its home office auditorium, to highlight a wide range of environmental initiatives that increasingly contribute to efforts to operate more efficiently.