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Macy’s sharpens focus on millennial strategy for fall
NEW YORK — Macy’s continues to focus on its millennial strategy to attract a new generation of customers looking for trend, style and value. The retailer is getting ready to launch two exclusive new brands, Maison Jules and QMack, at 150 stores this month.
The brands' launch is part of an ongoing initiative originally announced in spring 2012 and which saw the retailer introducing or expanding 20 brands for spring 2013.