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Charming Charlie won over by analytics
Houston – Charming Charlie is establishing a “single version of the truth” across multiple business units, including merchandising, store operations, planning and finance, using the ARC Merchandise Analytics solution from Manthan Systems. The solution is designed to deliver real-time merchandise and performance insights across the retail enterprise.
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Brands become fashionable with consumers
New York - The importance of brand has increased tenfold for consumers in the past 17 years, currently standing at 30%. When the first wave of the Brand Keys Fashion Index was conducted in 1996, only 3% of U.S. apparel buyers felt fashion brands and their associated logos were of increasing importance to consumers.