Retail

Facebook is taking another step toward monetizing its vast audience of plugged-in consumers with the planned introduction of paid video ads. As reported in numerous media outlets, Facebook intends to launch 15-second video ads that will play in a user’s newsfeed three times per day for as much $2.5 million per spot.

CHANTILLY, Va. — Small businesses are increasingly embracing mobile and social platform to improve their operational efficiency and promotion, according to the latest findings from local media consulting company BIA/Kelsey’s “Local Commerce Monitor” tracking survey.

Broomfield, Colo. -- TCBY Yogurt and Mrs. Fields Cookies parent Famous Brands International said it has appointed Michael Chao as CFO, effective immediately.  

Chao was previously VP finance, treasury and investor relations for Vail Resorts.

Famous Brands also announced the reappointment of David Barr to its board of directors. Barr, who is currently chairman of the board for Rita Restaurants and Australian jewelry company The Jewellery Group, was CFO and CEO of the Great American Cookie Co., which was sold to Mrs. Fields in 1998.

Boca Raton, Fla. – Office Depot has filed a presentation with the Securities and Exchange Commission (SEC), which the retailer says demonstrates the importance of shareholders electing its board’s nominees at the company’s annual meeting on Aug. 21.

Franklin, Tenn. – More than $11.6 billion of retail IT spending, or 35% of the total, will come from budgets other than that of the CIO. Of that total “black ops” IT spend, $6.6 billion will come from the activities of the CMO and their purchases of hardware, software, SaaS, and services outside of the CIO budget.

William Disbrow and Jim Sampey, former executives with Valpak/Cox Target Media, have joined Sterling Payment Technologies to grow Sterling’s loyalty products and a mobile initiative branded as Perkz.

Disbrow and Sampey were both longtime former executives at Valpak/Cox Target Media who held C-level positions.

Charlotte, N.C. – Belk is teaming up with social, mobile and digital engagement platform ePrize, as well as Pinterest and Instagram marketing analytics suite provider Curalate to launch a Pinterest campaign aimed at brides called “Pin to Win.” At a high level, during the promotion consumers will visit a sweepstakes microsite where they can "pin" a pre-populated pin board image based on their bridal type or select an image of their own for a chance to win a $5,000 Belk gift card.

Winnipeg, Manitoba — Silver Jeans Co. has announced the opening of a loft concept store at La Plaza Mall in McAllen, Texas, on Sept. 13.

“We put a lot of work into making sure the store environment represents our brand,” said Michael Silver, Silver Jeans’ CEO. The 1,536-sq.-ft. loft will feature digital technology with a mobile point-of-sale system. A 6-ft media wall will display the latest ad campaign and music videos.