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Subway launches mobile payments and promotions through Softcard
Milford, Conn. -- Subway announced the nationwide availability of contactless/NFC-based mobile payments in partnership with Softcard, completing a rollout that was announced earlier this month.
In the future, Subway will integrate its card rewards program into the Softcard app in participating markets, providing a simpler way to earn reward points.
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Convenience store chain Mapco installs impulse selling platform
Greensboro, N.C. - Convenience store operator Mapco recently partnered with Gilbarco Veeder-Root to install the Impulse upselling platform across 220 sites by the end of 2014. Mapco, which operates 375 stores in the Southeast, is using the Impulse platform to drive dynamic digital content at both the point-of-sale and through their mobile application.