-
Study: Most holiday shoppers check out this retailer
Close to nine in 10 consumers will take a look at one specific retailer before making a holiday gift purchase.
According to a survey of 3,000 U.S. consumers by marketing platform provider BloomReach, 87% of respondents will comparison shop at Amazon.com before buying a gift. This frequency of product searches is paying off for Amazon, as 73% of respondents said they will buy from Amazon and 71% will spend more than a quarter of their holiday budgets on Amazon.