Retail

Building customer loyalty is key for retailers and, while part of that is obviously offering desirable, high-quality products, consumers in today’s world want something more — they want to be a part of something larger than themselves - a community they can engage with.

Beacon technology is remapping how shopping center owners and retailers engage with their customers. PREIT is the latest owner to adopt the beacon-based advertising service, by partnering with Mobiquity Networks, at its premier malls. Earlier this year Macerich announced its expanded partnership with Mobiquity by adding the technology to more of its centers.

For the retailing industry, 2015 was another year of seismic shifts as merchants continued to keep pace with the evolving digital landscape. It was also a busy year of executive comings and goings. Here is my pick of industry executives — all new to their positions — to keep an eye on in 2016.

With the major selling holidays now behind us, retailers are preparing to handle the onslaught of returns that began on Dec. 26 and continue well into the first few weeks of the New Year.

In fact, according to the National Retail Federation’s “2014 Consumer Returns in the Retail Industry,” the amount of holiday merchandise returned to stores last year amounted to $68.9 billion.

“Listening” on a visual platform such as Instagram might seem like an oxymoron, but there is no paradox in Pep Boys’ success in this endeavor.

Chain Store Age’s annual SPECS conference is the must-attend event for retail and restaurant executives involved in the design, construction, and maintenance of stores. This year’s show — to be held March 13-15, 2016, at the Hilton Anatole, Dallas — is shaping up as one of the best ever, with presentations by Target, Under Armour and The Container Store to name but a few.

For luxury watch retailer Tourneau, brick-and-mortar historically took precedence over online operations.

The New York-based retailer is known for having long-tenured associates with deep knowledge. This emphasis on the in-store experience often left digital commerce overlooked among the company’s strategic priorities.

However, recognizing that the modern consumer now expects a seamlessly blended experience that crosses the physical and digital channels, Tourneau is entering the omnichannel world with help from Demandware.

Nautilus is getting up close and personal with shoppers.

The maker of Bowflex, Universal and other exercise equipment brands has opened its first-ever retail store, The Nautilus Shop, at its headquarters in Vancouver.

The roughly 3,000 -sq.-ft. space is designed to create an environment that supports engagement between customers and products, as well as the development of new concepts for the company’s retail partners.