-
Survey: Online retailers focus on customer-facing services for holiday
King of Prussia, Pa. – Online retailers are prioritizing immediate investments in customer-facing tactics such as price, marketing and customer service over strategic infrastructure for the 2014 holiday season. According to the 2014 Holiday Retail Audit, a U.S. survey of more than 1,000 ecommerce and marketing professionals from retailers with revenues of $5 million to $250 million conducted by EBay Enterprise, retailers identified a renewed focus in marketing efforts.
-
Haggar hires Toms Shoes exec as chief digital officer
Dallas – Haggar Clothing Co. has hired Eve Richey as chief digital officer, effective Sept. 15. Richey, formerly VP of global digital marketing for Toms Shoes, will be responsible for creating a seamless approach to the consumer experience across a variety of shopping channels.
Richey will report directly to Michael Stitt, CEO of Haggar Clothing Co. She brings more than 14 years of experience developing and executing digital omnichannel strategies and implementing e-commerce solutions for brands such as Toms Shoes and Dell.