Sam Edelman opens in Beverly Hills

New York -- Brown Shoe Company’s Sam Edelman brand has opened a 3,500-sq.-ft. store in Beverly Hills, California.



The space has a sexy, stylish and whimsical vibe that’s meant to reflect the essence of the brand. The design, by Dagnell Folger of Architecture + Information, embraces the juxtaposition between raw and refined, mixing materials such as reclaimed wood and raw concrete with rose colored brass and black leather.



Hints of the brand’s signature shade of green provide a pop of color, and vintage furniture pieces are mixed throughout the store. A uniquely designed shoe chandelier takes center stage as a true work of art, which also showcases the must-have shoes of the season.



A full lifestyle assortment of the brand’s categories – footwear, handbags, jewelry and apparel – are displayed in custom designed fixtures.



“With the launch of our apparel collection and our L.A. flagship, we can now dress our Sam Girls from toe to head, coast to coast,” said Sam Edelman, designer, founder and division president for the Sam Edelman Division of Brown Shoe Company.