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Four new retailers sign into Brea Mall in Brea, Calif.
Indianapolis — Four new retailers have leased space at Brea Mall in Brea, California, according to Simon Property Group, the mall’s owner. Starbucks Coffee Company, Kiehl’s Since 1851, Kelley’s Kookies and Shoe Palace plan to open their doors this spring and summer.
Starbucks will debut this spring as a standalone kiosk with tables and chairs for café-style seating.
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Banana Republic launches omni-channel spring campaign
San Francisco -- Banana Republic is releasing an omni-channel spring 2014 marketing campaign called “True Outfitters” in March 2014. Styled by Jessica Diehl and shot by Mikael Jansson, the campaign was developed with Laird+Partners, Banana Republic's advertising agency.
The campaign will appear in March and April publications, supplemented by outdoor, online and direct mail. Digital portions include a dedicated website and a special YouTube event on March 2.