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What retailers need to know about iBeacon
With approximately 1.5 billion smartphones currently in use today, it is safe to say mobile is radically changing consumer retail behavior. To maximize in-store sales opportunities and minimize hurdles to purchase, retailers must change their approach to reach a new generation of customers steeped in a mobile lifestyle.
But how should retailers best interact with their customers in this new age of mobile? A new innovation from Apple could be one answer: iBeacon.
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New opt-out service gives consumers mobile privacy option
Washington, D.C. -- The Future of Privacy Forum, a Washington, DC-based think tank seeking to advance responsible data use and consumer privacy, and The Wireless Registry Inc., the first global registry of wireless names and identifiers, announced the launch of a new platform that will allow consumers to easily and quickly opt-out of mobile location analytics at thousands of locations in the U.S.