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Amazon swings to Q1 loss on higher expenses; Web Services booms
Seattle – Increases in expenses including fulfillment, marketing and technology helped swing Amazon.com to a net loss of $57 million in the first quarter of fiscal 2015 from net income of $108 million the same quarter a year earlier. Amazon met Wall Street expectations with the loss.
Amazon fared better with net sales, which increased 15% to $22.72 billion from $19.74 billion. In North America, net sales grew 24% to $13.41 billion from $10.08 billion.
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Report: Net-A-Porter partners with Harper’s for interactive mobile ad
London – Net-A-Porter is reportedly partnering with Harper’s Bazaar on an interactive ad. According to Luxury Daily, Net-A-Porter’s display ad on the Harper’s mobile site lets consumers type in a keyword that will help personalize the landing page they go to.
Predictive text helps consumers more quickly fill in the keyword. They are then brought to a customized landing page with products relating to their keyword.