Home Improvement

NEW YORK — JCPenney executives laid out further details of their strategy going forward during the chain’s quarterly conference call with investors. The call followed the release of JCPenney’s first quarter results, when it reported a worse-then-expected loss of $163 million, and a 19% drop in same-store sales.

JCPenney said it would launch a new private label apparel brand, jcp, for both men and women. The brand is set to debut in August.

HOFFMANESTATES, Ill. — Sears Holdings posted net income of $189 million in the quarter, compared with a loss of $165 million in the prior-year period.

After several rounds of closings of Kmart and Sears full-line stores in the past months, revenues decreased $270 million to $9.3 billion for the quarter ended April 28. Domestic comp-store sales declined 1.3% -- 1.0% at Sears Domestic and 1.6% at Kmart. Sears also saw declines in its home appliances and consumer electronics categories.

WAYNE , N.J. — Toys"R"Us has added QR codes to more than 20 large outdoor items to help customers better visualize how the toy would work and look in their own backyards.

Customers can simply scan the QR code of the product they are interested in with their smartphone to view video footage or images of the item fully set up. Many of the products have corresponding videos that showcase kids playing with these fun summer toys.

Geneseo, N.Y. -- Purchase, N.Y.-based National Realty & Development Corp. said that CountryMax, a family-owned and operated retailer of pet, farm and lawn & garden supplies, has opened at Geneseo Towne Plaza, in Geneseo, N.Y.

CountryMax opened at the center April 4th and occupies 17,600 sq. ft. In addition to CountryMax, the center is anchored by The Goodwill Store and Grossman’s Bargain Outlet.
 

Home Depot’s Craig Menear, EVP merchandising, shared details and data from a first quarter that saw double-digit comps in certain seasonal product categories.

Overall, Home Depot saw comp-store sales increase 5.8% in the first quarter of strong sales and earnings growth.

Jacksonville, Fla. -- Regency Centers, a national owner, operator and developer of grocery-anchored and community shopping centers, announced that buildings at two of its shopping centers in North Carolina and Illinois have received LEED Silver established by the U.S. Green Building Council (USGBC).

HOFFMAN ESTATES, Ill. — Sears Outlet stores will offer all past and present, uniformed service members 10% off anything in store on Armed Forces Day, May 19. All Active Duty, Reservist, National Guard, retirees and dependents from the Armed Forces (Army, Navy, Air Force, Marines, Coast Guard), Uniformed Law Enforcement and Fire/Rescue Personnel, are encouraged to visit one of the 120 Sears Outlet stores throughout the United States to redeem this exclusive offer.

New York -- The world’s largest retailer is taking steps to display its home-improvement prowess through a digital marketing campaign centered on a “Projects Made Simple” area at Walmart.com.

The area is organized by home improvement project. For instance: how to stain a deck, install a water filter system, caulk a window or install a towel bar. In the deck video, an unidentified handy man narrator explains, “All the tools are available at Walmart to get you going.”