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Walmart throws weight into home improvement
The world’s largest retailer is taking steps to display its home improvement prowess through a digital marketing campaign centered on a “Projects Made Simple” area at Walmart.com.
The area is organized by home improvement project. For instance: how to stain a deck, install a water filter system, caulk a window or install a towel bar. In the deck video, an unidentified handy-man narrator explains, “All the tools are available at Walmart to get you going."
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Home Depot profit climbs 27.5% in Q1, sales miss Street
Atlanta -- Home Depot reported Tuesday that profit for the first quarter rose a healthy 27.5% to $1.04 billion, aided by warmer weather during the period.
Sales rose 6% to $17.81 billion from $16.8 billion, missing analysts’ forecasted $17.89 billion in revenue. The company boosted its 2012 outlook based on year-to-date performance. Same-store sales increased 5.8% in the quarter, with a strong 6.1% gain in the United States.