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ECRM: Retail circular advertising trends, September 2014
ECRM compared retail circular advertising in September 2013 versus September 2014 and noted trends occurring across top retail chains. In the aftermath of back-to-school season, Walmart and Staples appear to be trying to clear out all remaining school and office supplies. Staples accomplished this by improving its previous offer of $5 off with purchase of $30 to $10 off and also cut backpack prices by 50%. Walmart shifted the focus from school to office, with a “Run Your Business for Less” promotion.
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NPD adjusts leadership in key growth area
Global information company NPD Group made a key organizational change to its growing home and office supplies practice.
The information provider said Lora Morsovillo, formerly president of the NPD’s office supplies practice, would assume the role of president of the home practice. Morsovillo will continue to report to Perry James, who continues to lead the firm’s hardlines sector, including home, automotive, toys, and office supplies. James also takes over direct management of office supplies from Morsovillo.
