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ECRM: Retail circular advertising trends, September 2014
ECRM compared retail circular advertising in September 2013 versus September 2014 and noted trends occurring across top retail chains. In the aftermath of back-to-school season, Walmart and Staples appear to be trying to clear out all remaining school and office supplies. Staples accomplished this by improving its previous offer of $5 off with purchase of $30 to $10 off and also cut backpack prices by 50%. Walmart shifted the focus from school to office, with a “Run Your Business for Less” promotion.
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Hhgregg opens new store format in Ohio
Indianapolis - Hhgregg has redeveloped a store in Columbus, Ohio, with a new store format. Developed by real estate company Casto, the store opened Sept. 18, and employs 26 associates.
“Working with Casto to update the Sawmill location allows us to best serve our loyal Columbus-area customers,” said Dennis May, Hhgregg CEO. “Our best-in-class products and expert sales associates make this and our five other Columbus-area stores a destination for a superior appliance, furniture and electronics shopping experience.”
