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J.C. Penney extending appliances initiative
J.C. Penney is extending its appliance showroom footprint and also delving deeper into the category. The retailer will expand its in-store appliance showroom concept from its current 500 stores to an additional 100 locations in early 2017, and also add new appliance brands to the merchandise mix, company chairman and CEO Marvin Ellison said on Penney’s quarterly earnings call.

