-
Building a winning omnichannel team
This holiday season was one of the first real opportunities for retailers to flex their omnichannel muscle. A shorter-than-usual holiday season, combined with ongoing economic uncertainty, led consumers to turn to a variety of shopping channels in their search for the most efficient and cost-effective way to round out their gifting lists. Likewise, many shoppers also demonstrated a desire to return products across these various channels. But were retailers ready?
David Woodley, VP of sales and marketing for convenience store chain Sheetz, has moved into the executive VP spot vacated by Louie Sheetz.