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Study: Online video viewers like quick-service restaurants
New York - Online video viewers, compared to non-online video viewers, are more frequent patrons of quick-service restaurants (QSR). A new study from video marketing platform Videology shows that those who watch video were 60% more likely to visit QSRs after hearing about a promotion or seeing an advertisement, regardless of the medium.
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Starbucks to move Europe headquarters to London
Seattle – Starbucks Corp. plans to move its European headquarters to London, from its current base in Amsterdam, Netherlands. The move will both concentrate some executives in the U.K., including some transferred from the Amsterdam office, and also increase the tax Starbucks pays in the U.K.
Starbucks paid an estimated $16.8 million in U.K. taxes during 2013 and has said it expects to pay the same amount in 2014. The company has received criticism in the U.K. for allegedly using complex accounting procedures to minimize the tax it pays there.