-
Pizza retailers bring loyalty to customers
October is National Pizza Month, and two pizza chains are using mobile and social technology to heat up their loyalty programs as the weather cools.
The Los Angeles-based, 200-plus-unit California Pizza Kitchen will leverage a Paytronix-powered mobile rewards program.
Leveraging geofencing to identify members of its Pizza Dough loyalty program when they are near stores, California Pizza Kitchen will send push/pull mobile messages with a special October promotion offering 25% savings.
-
Subway going all in with LEDs
Subway has upped its commitment to sustainability. As a part of the restaurant chain's ongoing goal to make its restaurants and operations more socially responsible, the company has made LED lighting the standard for all new and remodeled restaurants. The upgrade will provide energy-efficient lighting that, in 2014 with a small percentage of stores participating, saved 21.9 million kilowatt hours – enough energy to power 1,996 households in a single year.
