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Starbucks to nearly double store count by 2021; two new formats in works
Starbucks Corp. unveiled an ambitious five-year strategy that calls for major expansion, includes two new store formats, including freestanding bakeries. The coffee giant said it plans to plans to open approximately 12,000 new stores globally by 2021, including 5,000 cafes in China. The new round of expansion would bring Starbucks’s total store portfolio to approximately 37,000 locations. -
Starbucks to bolster mobile app with artificial intelligence, personalization
Starbucks Corp. is taking its already robust mobile ecosystem to the next level. As part of an ambitious five-year strategy that includes aggressive store expansion, the coffee giant is extending the accessibility of its mobile app with a conversational ordering system, powered by artificial intelligence.

