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Fast-casual dining: The BIG Picture
In the second installment of a case study series, CSA Online continued to offer an insider’s look at the conception and initial rollout of the southern Calif.-based fast-casual concept PizzaRev. Likened to “the Chipotle of pizza,” this innovative chain lets customers choose from an artisanal array of toppings to craft their own pizzas. A test kitchen in Northridge, Calif., was launched in April 2012 and three additional locations soon followed.
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CraftWorks names Old Chicago president
Chattanooga, Tenn. -- CraftWorks Restaurants & Breweries, owner of the Old Chicago, Rock Bottom and Gordon Biersch banners among others, said Friday it has named Mike Mrlik as SVP of CraftWorks and as president of Old Chicago.
Mrlik is charged with leading Old Chicago’s brand refresh as 55 locations roll out a redesign with an emphasis on ramped-up service and experience.