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Mike Boylson: From J.C. Penney to Baseball!
J.C. Penney marketing chief Mike Boylson is trading the retail game for another type of game entirely: baseball. The 32-year J.C. Penney veteran officially left the company on July 1, and is already hard at work on his next venture: Boylson and a pal are opening a D-Bat baseball and softball training franchise in Allen, Texas, not far from J.C. Penney’s headquarters.
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Swiss Army retailer plans expansion
New York City -- Victorinox Swiss Army said Thursday it will open five stores in 2011, the first of which opened July 1 in The Westchester in White Plains, NY.
According to Joachim Beer, president of global fashion and retail for the chain, future store openings include Boston, Short Hills, N.J., and Los Angeles, all slated to open prior to year end.