Lululemon brings ‘Like New’ resale program to Canada
Lululemon Athletica Inc. is letting Canadian customers buy and sell used branded products.
The athletic apparel retailer is partnering with branded resale platform Archive to launch its Like New resale offering in Canada. Lululemon initially piloted Like New in the U.S. in 2021 and has since rolled it out nationwide. Now, the program is available to Canadian shoppers in both English and French.
[READ MORE: Lululemon rolling out trade-in, resale nationwide]
At launch, Canadian customers can buy and selling pre-owned Lululemon items directly with one another on the Like New platform. Customers can list their own used lululemon products and shop a selection of pre-owned items in a fully Lululemon-branded experience.
Lululemon guides the overall customer experience, from merchandising to how product is displayed on the e-commerce site, while peer-to-peer technology enables customers to determine how to showcase their product. According to Lululemon, it is one of the most resold brands in retail.
“Our products are created with high standards for technical performance and quality, which makes them perfectly suited for life well beyond a single owner,” said Maureen Erickson, senior VP of retail experience at Lululemon. “Like New extends the life of that product, giving guests a trusted way to keep great gear in use while discovering lululemon in a new way—as they move, sweat and connect, again and again.”
To mark the launch, Lululemon Like New will host a limited-time Canadian mail-in trade-in event from Sept. 14- 21, giving customers a dedicated window to send in eligible pre-owned Lululemon items in exchange for credit toward a future purchase. More details can be found around the mail-in trade-in window on the retailer’s website.
“What Lululemon has built with Like New is a great example of how branded resale has become an integral, scalable channel for retail brands,” said Emily Gittins, CEO and co-founder of Archive. “Bringing the program to Canada reflects strong momentum and opens a new source of second-hand supply to meet growing demand, while continuing to invest in a resale business that scales alongside the brand.”
Lululemon Athletica Inc. is a technical athletic apparel, footwear and accessories company for activities including yoga, running and training. The company ended the first quarter of 2026 with 816 stores.
