Lululemon rolling out trade-in, resale nationwide

Marianne Wilson
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Lululemon will launch its trade-in, resale program nationwide on Earth Day, April 22.

Lululemon Athletica is taking its pilot trade-in and resale program nationwide as part of its sustainability commitment and as the nation grapples with rising prices.

The athletic apparel retailer will launch its “Like New” program nationwide, on Earth Day, April 22. The rollout follows a successful pilot across 80 Lululemon stores in Texas and California, which began last May.

“The pilot program was met with an overwhelmingly positive response with majority of inventory categorized as ‘good as new,’ showing the quality of the product allowing for second and third life cycles,” the company stated. “The expansion is a natural next step for lululemon in allowing all guests to purchase products with a purpose.”

Through the program, Lululemon customers can trade in their gently-used leggings, tops, jackets and more in exchange for an e-gift card at any of the company’sstores. They can also shop a selection of used products for resale on the retailer’s website. Lululemon has partnered with resale technology provider Trove for the pilot and expansion.

The expansion of the program comes after Lululemon closed the books on a record fiscal year and offered a bullish outlook for its current one.

“At lululemon, we’re deeply committed to creating quality products built to last and that are better for people and the planet,” said Celeste Burgoyne, president, Americas and global guest innovation “Bringing lululemon Like New to all U.S. guests is a major step toward a circular eco-system and achieving our Impact Agenda goals to reduce our environmental footprint.”

Lululemon’s Impact Agenda is a multi-year strategy to create “an equitable, sustainable future, with a central vision to minimize environmental impact, contribute to a healthier world, and generate long-term value.” Creating circularity through new guest models, reducing waste, and developing products with sustainable materials and end-of-use solutions are key aspects of the detailed plan.

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