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Lowe's names new chief marketing officer

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Jennifer Wilson
Jennifer Wilson has been at Lowe's since 2006.

Lowe’s Companies, Inc. has promoted one of its long-standing marketing leaders to its C-suite.

Jennifer Wilson, who most recently served as senior VP of enterprise brand and marketing, has been named senior VP and chief marketing officer effective immediately. In her expanded role, Wilson will oversee strategic brand and product marketing, loyalty and personalization, promotional planning, creative, media and Lowe’s retail media network. She will also build out a new customer experience integration organization designed to deliver end-to-end customer journeys to better meet the needs of Lowe’s customers.

“I am humbled and excited for the opportunity to continue elevating this great brand by leading a talented team of people who are customer and data obsessed,” Wilson said. “Working together with the exceptional talent across the business, our goal is to continue to unlock value for our customers while delivering business results for Lowe’s.”

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Wilson will continue to report to Bill Boltz, executive VP of merchandising, and remain focused on delivering integrated marketing and merchandising strategies. She has more than 20 years of combined experience in marketing and merchandising, and joined the home improvement retailer in 2006, holding multiple positions. Before joining Lowe’s, she held various leadership roles at nationally recognized advertising and marketing agencies.

“Jen’s extensive marketing, merchandising and home improvement experience positions her well for this expanded role,” said Marvin Ellison, Lowe’s chairman and CEO. “She’s consistently moving Lowe’s forward, as recently demonstrated by the successful launch of our MyLowe’s Rewards loyalty program and Lowe’s retail media network. Jen brings a data-driven approach and is helping us develop a deeper understanding of the customer.”

Based in Mooresville, N.C., Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates.

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